Appetite for Distraction is a newsletter that dissects how tech is bridging the gap between art and commerce.

I’m Yash — I’ve been studying the music-tech landscape for the last five years. Like most of you, I’ve been a proactive consumer of newsletters, books and every other form of brainfood I could get my hands on. But my learning so far has been very siloed—It’s easy to get overwhelmed by the sheer volume of industry news and analyses being published every day.

In an age of information abundance, finding a signal in the noise by contextualising this information becomes valuable.

Traditionally distinct means of creation are all converging to form one, consolidated creative industry. Thinking of music, gaming, short-form content and so on as separate spheres fails to see the forest for the trees. This newsletter is my attempt to paint a more holistic picture.

Personally, two things motivate me:

  • Writing compels me to organise my fragmented thoughts and make sense of macro-level trends that are shaping the creative industry. 

  • Writing publicly is also a great way to learn publicly—enabling everyone to dissect my closely held assumptions will help us collectively reach higher intellectual ground. 

Every new edition of the newsletter goes directly to your inbox, every Monday 10:00 PT. You can also revisit past issues here.

If you want to get in touch, you can shoot me an email or reach out on Twitter | LinkedIn. I’m always excited to meet like-minded people!  

— Yash

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newsletter and podcast dissecting music x tech



Bridging the gap between art and commerce