Appetite for Distraction

Appetite for Distraction

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How TikTok Creators are Redefining “Success” in the Music Industry
A data-driven look inside the music careers of TikTok-native creators
Feb 19, 2022 • yash, Pavel Telica, and Parth Sinha
What NFTs Promise Music Creators—And What They Actually Do
Why own anything in the age of abundance?
Oct 20, 2021 • yash
Why Don't We Have a Music Creator Economy?
Notes on the music industry's long-awaited 'Instagram moment'
May 15, 2021 • yash
New Rails for The Music Industry
Platforms exercise autocratic control over artists’ careers—but it doesn’t have to be this way.
Jun 22, 2022 • yash
How Web3 Redefines Labour, Capital, and Fandom in Music
Notes on the power of 1000 invested fans
Dec 6, 2021 • yash
Where (How) Does Clubhouse Fit into The Music Industry?
Looking into the indie existential crisis after Sony’s $430 million acquisition of AWAL and Kobalt Neighbouring Rights
Feb 5, 2021 • yash
music x web3 creator tool stack ft. karma.wav
introducing Timestamp — a snapshot in time in the music cryptoverse
Jan 18, 2022 • yash
The Music Industry and Creator Economy Are Colliding: Analysing Addison Rae’s New Release
Revisiting my notes on pop music in the attention economy, frictionless tools for music licensing, and more
Mar 22, 2021 • yash
Notes on ChatGPT in the Music Industry
What happens when talk is cheap?
Dec 7, 2022 • yash
BandLab CEO Meng Ru Kuok on The Future of The Music Creator Economy
"Our fundamental principle is that music making is more than just the tools, and so with that in mind, in our paradigm, as social creation grows, so…
Jul 24, 2021 • yash
When Fandom and Finance Converge
An antidote against music ownership and its discontents?
Dec 12, 2022 • yash
Is Music Fandom x Financial Speculation Inevitable in Web3?
Applying Scott Kominers and Jad Esber’s two-token framework to build healthy music communities
Jul 8, 2022 • yash
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